OVERVIEW

Raya Hotel is a desert hotel located in Joshua Tree, Ca. It is inspired by the cacti during the day and vibrant stars at night. Raya attracts tourists from all ages to visit with it’s desert aesthetic used throughout the hotel’s layout.

SOLUTION

A mix of light and dar colors were added to help achieve the day and night look the hotel is known for allowing guests to experience. To help the theme continue a usage of cacti and stars was used throughout the branding.

COURSES

Branding & Packaging

TERM

Spring 2021

INSTRUCTORS

Bradford Prairie

Sean Bacon

TYPOGRAPHY

Grover Slab

New Frank

Neuzeit Grotesk

LOGO & ILLUSTRATIONS

Hotel Raya is named after one of the hottest suns in the universe.
It is inspired by the star gazing attraction in the hot weather of
Joshua Tree. The curves represent the desert dunes.

                                                                                                                                                                                                                     

                             

            

         

                                           

Flower Boutique

Skincare For Teens