OVERVIEW

Wildroad is an organic lemonade company that comes in a variety of mixed flavors. Based in Santa Cruz, this beverage is inspired by the roadtrips many have taken to national parks located all over California.

SOLUTION

To tie up the roadtrip theme a road map and neutral color palette was designed allowing people to want to visit one of the parks in the state of California. The color palette matched up with the calmness of nature.

COURSES

Branding & Packaging

TERM

Spring 2021

INSTRUCTORS

Bradford Prairie

Sean Bacon

TYPOGRAPHY

Bright Demo

My Sweet Inspiration

Refrigerator Deluxe

                                                                                                                               

LABEL

The typeface Bright demo brought a stylish retro look to
the logo with it’s clean curves. The curve connecting the
“W” and “R” helped to create an illusion of a road to go
along with the theme.

                                                       

     

                                                               

Flower Boutique

Skincare For Teens