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Premium Quality Lemonade

WILDROAD









OVERVIEW

Wildroad is an organic lemonade company that comes in a variety of mixed flavors. Based in Santa Cruz, this beverage is inspired by the roadtrips many have taken to national parks located all over California.


SOLUTION

To tie up the roadtrip theme a road map and neutral color palette was designed allowing people to want to visit one of the parks in the state of California. The color palette matched up with the calmness of nature.


              

COURSES

Branding & Packaging
TERM

Spring 2021



INSTRUCTORS

Bradford Prairie

Sean Bacon
TYPOGRAPHY

Bright Demo

My Sweet Inspiration

Refrigerator Deluxe








                                                                                                                               

     



                                 

LABEL

The typeface Bright demo brought a stylish retro look to
the logo with it’s clean curves. The curve connecting the
“W” and “R” helped to create an illusion of a road to go
along with the theme.
                                                       



     





                                                               





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