Premium Quality Lemonade
WILDROAD
OVERVIEW
Wildroad is an organic lemonade company that comes in a variety of mixed flavors. Based in Santa Cruz, this beverage is inspired by the roadtrips many have taken to national parks located all over California.
SOLUTION
To tie up the roadtrip theme a road map and neutral color palette was designed allowing people to want to visit one of the parks in the state of California. The color palette matched up with the calmness of nature.
COURSES
Branding & Packaging
Branding & Packaging
TERM
Spring 2021
Spring 2021
INSTRUCTORS
Bradford Prairie
Sean Bacon
Bradford Prairie
Sean Bacon
TYPOGRAPHY
Bright Demo
My Sweet Inspiration
Refrigerator Deluxe
Bright Demo
My Sweet Inspiration
Refrigerator Deluxe
LABEL
The typeface Bright demo brought a stylish retro look to
the logo with it’s clean curves. The curve connecting the
“W” and “R” helped to create an illusion of a road to go
along with the theme.
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